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Dublin: 12 °C Saturday 4 April, 2020
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A whole shop dedicated to Urban Decay is set to open on Dublin's Grafton Street

The makeup brand has been granted permission to open at 50 Grafton Street. Wahoo!

Where the magic happens. 🔮✨💜#UDHQ #UrbanDecay

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EXCITING NEWS FOR beauty fans – you can expect Dublin’s Grafton Street to get a great deal more glamorous over the next few months.

We’re already seeing glimpses of the new Victoria’s Secret store taking over the old BT2 building, and the country’s “first dedicated Urban Decay shop” is also on the way.

According to Dublin Live, parent company L’Oreal has received permission to turn the space at 50 Grafton Street into an outpost for the makeup brand.

fonme Source: Google Maps

It will be spread out over two floors – the ground floor is dedicated to the products, but the first floor is where it gets interesting:

The first floor of the building will include consultation services with professional makeup artists and education demonstrations and events for customers browsing the shop.

So drop-in makeup lessons? OK, we’re in.

What are you working with today? 🎨 // 📸: @fashionismyfortee #UrbanDecay

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As everything is still in the planning stages, there’s no indication of when we can expect the store to open – but we’ll let you know as soon as we do.

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More: The first hint of Dublin’s huge new Victoria’s Secret store has appeared on Grafton Street>

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