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utv ireland

Here's how Twitter reacted to the UTV Ireland launch last night

You need a bit more than Emmerdale to enchant the Irish public. Who knew?!

UTV Television Season Launch Sasko Lazarov / Photocall Ireland Sasko Lazarov / Photocall Ireland / Photocall Ireland

AFTER MONTHS OF build-up, new channel UTV Ireland finally began broadcasting last night at around 7.25pm.

People were expecting something big, and excitement grew as a countdown clock (our second in just 24 hours) ticked away the seconds to the launch.

We were introduced to UTV Ireland with a slick ad featuring all the presenters and shiny new shows, but a sense of anti-climax began to grow when the first programme broadcast by the new channel was… Emmerdale.

Twitter sent up a general cry of “Is that it?!” Yes, that appeared to be it.

Some were mad about getting Pat Kenny instead of ITV’s screening of The Dark Knight:

And others were sad at having to say goodbye to Julian.


But it wasn’t all doom and gloom – some users asked others to give the new channel a chance:

And a few were impressed by the continuity announcer’s fancy tux. Swanky.

We’re a tough bunch to please. Maybe the Westlife farewell special on at 6pm this evening will cheer everyone up?

More: It’s here – UTV Ireland will go live this evening>

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