Dublin: 7 °C Wednesday 17 April, 2024
fellow kids

11 times brands desperately tried to get down with the kids, and failed

Pizza is NOT bae.

LOOK. WE UNDERSTAND. Kids these days are hard to keep up with, what with their hashtags and Instagrams and swag and whatnot. So how are you supposed to sell things to them without getting on their level?

The sub-Reddit FellowKids (inspired by this Steve Buscemi meme) tracks every instance when a brand tries to appeal to the youth of today.

It’s an exercise in cringe. Just look.

1. The back of this cereal box

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Yes, that’s just about every meme ever created.

For starters, there’s Ermagerd, X all the Y, Advice Animals, moustaches and fake motivational posters. We’re exhausted.

2. This juice carton

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“Pour ‘em a glass of LOL’s!”

No thanks, we just want some juice.

3. This page from a Barbie book

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Vlogs? Podcasts? Hasn’t Skipper gotten very moddrin altogether?

4. This topical message from the West Midlands Police in the UK

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5. This t-shirt from Abercrombie and Fitch

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A confusing mash-up of the Most Interesting Man in the World meme and The Fox by Ylvis, that will undoubtedly mean absolutely nothing to anyone in about two years’ time.

6. This church that wants to appeal to the younger members of the congregation

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7. These fast food chains, reaching out to the teenz on Twitter

8. This milk carton that’s plastered with really cool slang

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‘Peace Dude’. ‘Wazzup’. ‘Tweet’.

9. This display stand for boys’ t-shirts

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It really has it all.

10. This ad for the US version of


11. And Trinity College advertising the Book of Kells

So this actually happened:

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Is this the new Guinness pint glass?>

This unfortunate signpost in Laois is going viral>

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