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People are loving this 'beautiful' unretouched lingerie shoot starring Lena Dunham

Lovely. (Images potentially NSFW.)

When you show up to work dressed just like ya girl

A post shared by Lena Dunham (@lenadunham) on

WITH LINGERIE MODELS so often posed, plucked, spray-tanned and Photoshopped to the hilt, itโ€™s refreshing to see a brand embrace the regular woman.

This new lingerie campaign features writer and actress Lena Dunham and her Girls co-star Jemima Kirke, just sitting around in their knickers looking like normal gals.

lena-and-jem-2 Source: lonelylabel.com

The photoshoot is for the New Zealand lingerie label Lonely, who have been using unretouched pictures of women in their campaigns since 2009.

lena-and-jem-1 Source: lonelylabel.com

Women are loving the โ€˜realโ€™ photos and are calling on other brands to start following Lonelyโ€™s lead:

Cโ€™mon, knicker sellers. Give the people what they want.

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