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Dublin: 12 °C Monday 10 August, 2020
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McDonald's down under let people name their own burgers and it totally backfired

“Girth.”

IN THE YEAR of Boaty McBoatface, any company that consults the public on naming a product is taking a serious risk.

As McDonald’s in New Zealand just found out. Their campaign to “Create Your Taste” allowed users to design and name their burger online.

So people inevitably took the piss

girth Source: dorkly/McDonald's

And every single gas/offensive name you could think of was chosen and submitted

lettuce Source: Dorkly/McDondald's

The debacle was covered overnight by Dorkly, and the internet thinks it’s absolutely gas.

The pranking got so popular that the website where people can name their burgers has been taken down.

This is why we can’t have nice things

girth2 Source: Dorkly/McDonald's

As Dorkly reports, by Thursday morning New Zealand time the whole thing had spiralled out of control people were posting the most offensive burgers imaginable.

But what people really love is the simple, effective gags like…

girth3 Source: Dorkly/McDonald's

And the people who make it memetacular

girth4 Source: Dorkly/McDonald's

It took over New Zealand Twitter for some time

The most obvious and common observation was: “how did they not see this coming?”

There has been no evidence yet that Burger McBurgerface was submitted. For shame.

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About the author:

David Elkin

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