PADDY POWER + CONTROVERSY = no surprise.
So it’s no surprise really that the betting company’s latest ad, referencing the odds it’soffering in the run up to the marriage equality referendum, is raising eyebrows.
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Meanwhile, Paddy Power has issued a press release to accompany the ad campaign, with the heading:
In the statement the bookies calls the campaign “tongue-in-cheek” and details how it
…..depicts a balaclava clad newlywed couple sharing a tender moment accompanied with the headline ‘Tiocfaidh Ár Lá’.
Paddy Power is offering odds of 1/10 on the referendum passing while also predicting that Dún Laoghaire will emerge as Ireland’s “gayest constituency”.
A spokesperson for the company told DailyEdge.ie:
We make no apologies for having a bit of fun to publicise our odds on the outcome of the Marriage Equality referendum. It is not motivated or designed to be insulting to anyone.
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