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Enjoying the John Lewis Christmas ad? Spare a thought for the man called @JohnLewis

The man who would be John Lewis.

YESTERDAY, UK RETAILER John Lewis released its annual tear-jerking Christmas ad, starring Monty the Penguin.


The debut of the ad is a time of great joy for many, but spare a thought for John Lewis of Virginia, USA – who happens to own the Twitter handle @johnlewis.

Every year, he must deal with an onslaught of tweets from people who mean to mention the official John Lewis account, @johnlewisretail. Luckily, he’s a brilliant sport.

This year, he was ready and waiting:


Yesterday, as predicted, the tweets began. Patient as always, John Lewis began his yearly work.

We salute you, John. It isn’t an easy job, but you’ve been saddled with it. God speed.

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