YESTERDAY, UK RETAILER John Lewis released its annual tear-jerking Christmas ad, starring Monty the Penguin.
The debut of the ad is a time of great joy for many, but spare a thought for John Lewis of Virginia, USA – who happens to own the Twitter handle @johnlewis.
Every year, he must deal with an onslaught of tweets from people who mean to mention the official John Lewis account, @johnlewisretail. Luckily, he’s a brilliant sport.
This year, he was ready and waiting:
Yesterday, as predicted, the tweets began. Patient as always, John Lewis began his yearly work.
We salute you, John. It isn’t an easy job, but you’ve been saddled with it. God speed.
