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Enjoying the John Lewis Christmas ad? Spare a thought for the man called @JohnLewis

The man who would be John Lewis.

YESTERDAY, UK RETAILER John Lewis released its annual tear-jerking Christmas ad, starring Monty the Penguin.

monty-5

The debut of the ad is a time of great joy for many, but spare a thought for John Lewis of Virginia, USA – who happens to own the Twitter handle @johnlewis.

Every year, he must deal with an onslaught of tweets from people who mean to mention the official John Lewis account, @johnlewisretail. Luckily, he’s a brilliant sport.

This year, he was ready and waiting:

montypenguin

Yesterday, as predicted, the tweets began. Patient as always, John Lewis began his yearly work.

We salute you, John. It isn’t an easy job, but you’ve been saddled with it. God speed.

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